Nineteen cuts. One 50-second film.

01Cut 01 of 1931.5 seconds

Quick Earn · v1

Matt

Let’s create a new video.

near.com now offers yield vaults for USD. They are located in the Confidential area. You may have idle USD sitting in your assets. You want to put them to work… fast.

We created a new feature, Quick Earn, starting with USD. For every asset that can earn yield, you’ll be able to select a default destination in Settings. This allows you to put idle assets to work with two or three clicks—Earn, Deposit, Confirm—done.

Codex

The concept is strong. The real product idea is bigger than “deposit into a vault”: Quick Earn turns idle assets into earning assets using destinations you control.

The strongest opening is the idle-assets problem, not the existence of yield vaults. Vaults and Confidential explain how it works; Quick Earn explains why the user should care.

Matt

I created new screenshots to capture everything consistently. Create a first version?

Codex

This set works. We now have the complete story: Idle USD → Quick Earn → Done → Now earning → Defaults you control.

02Cut 02 of 1931.5 seconds

Quick Earn · v2

Matt

For the opener can we figure out a nod to “sitting on your ass”? Idle assets. Put them to work.

Codex

Your assets have been sitting long enough. Put them to work.

Matt

Idle USD?
Let’s put it to work.
Fast.

Codex

It fits. White for the first two lines and green for “Fast.” The magnifier already communicates “Tap Earn,” so the copy can focus on the benefit.

Matt

Earn.
Deposit.
Confirm.
It’s that fast.

Codex

That’s the strongest version. Synchronize each line with the UI, keep the earlier lines visible, and let the final line land as the payoff.

03Cut 03 of 1931.5 seconds

Quick Earn · v3

Matt

Your assets have been sitting idle too long.
Introducing Quick Earn.
At near.com.

What do you think?

Codex

This is stronger. I prefer “long enough” to “too long”: it preserves the joke but feels less admonishing.

Matt

At near.com or from near.com?

Codex

From near.com. “At near.com” sounds more like a location or CTA, which belongs better at the end.

Matt

Click Earn.
Click Deposit.
Done.
It’s that fast.

No zooming on the confirmation screen.

Codex

Removing the confirmation zoom is right. Keep confirmation in the copy because the user still approves in their wallet: Confirm & done.

04Cut 04 of 1931.5 seconds

Quick Earn · v4

Matt

Your assets have been idle long enough.
Put them to work with Quick Earn.
from near.com.

All the same font size, with our standard line spacing.

Codex

I’ll make this an opener-only revision: the exact three lines, one shared font size, standard 24 px line gap, with the existing staged reveals and green “from near.com.” line.

05Cut 05 of 1934 seconds

Quick Earn · v5

Matt

You’re fading in “It’s that fast” faster than the previous texts. They should be the same. And we should linger on this screen long enough for the viewer to contemplate what just happened.

Codex

The fade durations were equal, but the green payoff began too close to the scene transition. I’ll use one explicit fade constant, then extend the completed screen by 2.5 seconds.

Matt

Your USD.
Earning yield.
Fast.
Confidential.

Codex

That turns the Earn proof into four short claims instead of one sentence, with “Fast” and “Confidential” carrying equal green emphasis.

Matt

Manage Quick Earn
in Settings.

06Cut 06 of 1938 seconds

Quick Earn · v6

Matt

The intro goes too fast. And “Confirm & done.” should appear when the confirmation screen appears.

Codex

I’ll extend the opener without compressing anything later, and start “Confirm & done.” on the exact frame the confirmation screen begins appearing.

Matt

The pacing of fade-ins feels different throughout. They should all be the same and naturally slow, so the user has time to perceive them. “Fast” and “Confidential” should fade separately.

Matt

No circle on Settings. Show “Manage / Quick Earn / in Settings” together and leave it long enough to understand.

Codex

I’ll standardize every text reveal, space the Earn claims so they register separately, remove the Settings circle, and hold the complete Settings composition for five seconds.

07Cut 07 of 1941.6 seconds

Quick Earn · v7

Matt

Start this scene with:

USDC.
Sitting idle.
No bueno.

Then fade it all out and start the Click Earn sequence. Also crop out the peeking bits at the top and right of the screenshot.

Codex

I’ll give the idle-USDC prelude its own full beat before “Click Earn.” The tighter crop will remove the partial balance label and clipped price column while preserving the Main account and complete asset rows.

08Cut 08 of 1941.9 seconds

Quick Earn · v8

Matt

“It’s that fast.” seems to fade in too fast. It needs just a bit more time than the three previous texts.

Codex

I’ll give it a 1.1-second fade instead of 0.8 seconds, then add the same 0.3 seconds to the scene so the full-opacity hold is preserved.

Matt

The circle is off the screen. Move the whole screenshot and circle left, and include “Earn” with some upper padding.

Codex

I’ll shift the earning screenshot and magnifier left as one unit, and raise the crop so the full “Earn” heading has comfortable padding above it.

09Cut 09 of 1941.9 seconds

Quick Earn · v9

Matt

Should we crop so the Quick Earn card is centered vertically and horizontally, with no other card visible?

Codex

Yes. The extra card edge looks accidental. Isolating the Quick Earn card makes it the sole subject, centered with balanced space on all sides.

Matt

Need a period at the end of near.com.

Codex

Agreed. I’ll add the period to the green destination.

10Cut 10 of 1941.9 seconds

Quick Earn · v10

Matt

Can you make all transitions the same speed? This still feels off and just a tad too fast. Except Click, Deposit, etc., which feel a bit too slow.

Codex

I’ll standardize normal copy fades at 1.0 second and make the action sequence more responsive: 0.65 seconds for Click Earn / Click Deposit / Confirm & done, with 0.9 seconds for the payoff.

11Cut 11 of 1941.9 seconds

Quick Earn · v11

Matt

Your USD.
Earning yield.
Confidential.
Fast.

Also, “It’s that fast.” is still fading in too early.

Codex

I’ll reverse the outcome order and delay “It’s that fast.” by 0.8 seconds. That gives “Confirm & done.” time to land before the payoff begins.

12Cut 12 of 1951.5 seconds

Quick Earn · v12

Matt

After this slide, we should communicate: yield-earning USD works just like normal USD in near.com. Swap with it. Use it to make any crypto payment with Universal Send—USDC, BTC, ZEC. Anything, anywhere.

Codex

Yes. It restores the larger product promise: earning USD is not locked away. “Anything. Anywhere.” should be green and get the final reveal.

Matt

I’ve included a screenshot. Remove the exchange confirmation, remove the slippage setting, and move the Review Send button up.

Codex

That makes the proof much cleaner. I’ll remove the warning and slippage row, then place the untouched Review Send button directly beneath the payment card.

13Cut 13 of 1953.5 seconds

Quick Earn · v13

Matt

Remove “Swap with it” and focus on the payment. When “Anything. Anywhere.” fades in, zoom to BTC / Bitcoin / Bitrefill, then down to the Pay with area.

Codex

Stronger. The scene now has one job: prove that yield-earning USD can fund any crypto payment. Crossfade between two stationary magnifier positions rather than dragging the circle.

Matt

Use it to pay anyone in crypto. What do you think?

Codex

Better. “Use it” directly connects the payment capability back to yield-earning USD. “Universal Send” is already prominent in the screenshot, so the copy does not need to repeat it.

Matt

Let’s try it. Be careful with the centering of the zoom on the right things.

14Cut 14 of 1950.33 seconds

Quick Earn · v14

Matt

This is great. I just don’t feel the hook is as good as the presentation.

Codex

The current opener describes a problem; the rest of the film reveals something surprising. The hook should promise that surprise immediately:

Your USD can earn yield.
And still go anywhere.

Matt

Instead of “Meet Quick Earn,” what about “Quick Earn meets Universal Send”?

Codex

That’s the right phrase. “Complements” sounds like product documentation; “meets” feels like an event.

Matt

After “No bueno,” fade everything out and say “Let’s fix it.” And since this is getting long, maybe drop the Settings slide.

Codex

Yes to both. The new line creates a clean pivot, while removing Settings preserves focus and recovers the time.

15Cut 15 of 1950.33 seconds

Quick Earn · v15

Matt

Show the first two lines together, then fade in the third in green. When you see “Your USD can earn yield.” sitting alone, it feels weird.

Codex

Agreed. The first two lines are one complete proposition and should arrive together. Then “Quick Earn meets Universal Send.” arrives as the green answer.

Matt

Should there be a comma after yield, with lowercase “and,” so it reads like a sentence?

Codex

Yes. The comma and lowercase “and” make the line break feel intentional rather than like two disconnected statements.

16Cut 16 of 1950.33 seconds

Quick Earn · v16

Matt

The video introduces Quick Earn, but Universal Send is still our huge competitive advantage. Does the hook land that?

Codex

Not quite. “Still go anywhere” is intriguing, but it does not communicate Universal Send’s advantage unless the viewer already knows the product.

Matt

The benefit of Quick Earn is how fast you can put your assets to work. We haven’t worked in that frictionless experience.

Codex

Speed first, freedom second: “Put your USD to work in seconds. / Send it anywhere. / Quick Earn meets Universal Send.”

Matt

“Send it anywhere” sounds like “I want to earn and send.” The second sentence needs work.

Codex

Exactly. It sounds like the next task rather than retained freedom while earning.

Matt

What about something related to it still being useful, still productive? That’s way off, but you know what I mean.

Codex

The benefit is not “earn, then send.” It’s that earning does not make the USD inert or single-purpose:

Put your USD to work in seconds.
Without taking it out of play.
Quick Earn meets Universal Send.

17Cut 17 of 1950.33 seconds

Quick Earn · v17

Matt

Instead of “Anything. Anywhere.” should we write “Universal Send”?

Codex

Yes. “Anything. Anywhere.” is expressive but generic. “Universal Send.” gives the proof a clear product identity and completes the opener’s promise.

18Cut 18 of 1950.33 seconds

Quick Earn · v18

Matt

Two final things:

Since we’re combining Quick Earn and Universal Send, the closing scene feels off.

And on the Universal Send screen we need to add “Confidentially.” That’s as important as the anything-to-anything.

Codex

Yes on both. The closing is too Quick Earn-specific. It shrinks the story after the film establishes a larger combination.

For the proof: “Pay anyone in any crypto. / Confidentially. / Universal Send.”

Matt

I think “Confidentially.” shouldn’t be green.

Codex

Agreed. “Confidentially.” is part of the promise; “Universal Send.” is the product payoff. That gives the final green line more authority.

19Cut 19 of 1950.33 seconds

Quick Earn × Universal Send · v19

Matt

Make “Keep it in play.” white, and make the last line simply “near.com” instead of “At near.com.”

Codex

The two benefit lines now read as one white thought, and the green near.com destination stands alone.

Matt

That’s a wrap.

PostscriptWriting the post

Matt

Let’s work on tweet content for me to post this. What do you think?

Codex

Put your USD to work in seconds—without taking it out of play.

Quick Earn meets Universal Send at near.com: earn yield while your USD stays ready to pay anyone, in any crypto, confidentially.

Matt

This repetition of text doesn’t work.

Codex

The post should frame the product question and let the video deliver the answer, not narrate the same script above it.

Why should earning yield make your USD less useful?

It shouldn’t.

Quick Earn × Universal Send at near.com.

Matt

Let’s make this something the product owner would say, rather than appearing as pure marketing.

Codex

The product goal wasn’t another place to park USD for yield. It was to make earning feel like a native capability of USD itself.

Quick Earn handles the move into yield. Universal Send keeps that USD usable once it’s there.

Here’s how they fit together at near.com.

Matt

LLM speak is “It wasn’t A. It was B.” Fix that.

Codex

We’re building yield into the way USD works at near.com.

With Quick Earn, idle USD starts earning in a few clicks. Universal Send keeps it usable once it’s there.

Here’s how the two fit together.